ROCAWEAR
Rocawear’s “I Will Not Lose” campaign is inspired by company co-founder and CEO, Shawn “Jay-Z” Carter, the multimedia campaign features recording arts like Ciara, Three 6 Mafia, Rich Boy and Chris Brown. The campaign features individuals that have overcome trials and tribulations to get to a better place in their lives. It was comprised of eighteen web videos that were spread across the internet and encouraged users to upload their own stories of achievment. More at: iwillnotlose.orghttp://iwillnotlose.org/shapeimage_3_link_0
The McCoubrey Brothersshapeimage_6_link_0
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